Manifesto of evangelical shoppers or why traditional marketing doesn’t work today.
“We reward our customers for using Southwest Airlines. We make more purchases at the warehouse … and we are ready to do something else to help. You can rely on our continued support.” This is a letter from Southwest Airlines to Southwest Airlines customer Anne McGee-Cooper, October 2001, and Southwest President Collin Barrett signed on to this letter.
Ann McGee-Cooper is one of Southwest Airlines customers who wants to use the services of a company that she likes. After the September 11 attack, which plagued the airline for months, McGee-Cooper decided to write a letter to Southwest. She wrote that she urged customers, friends, and family members to fly on Southwest Airlines. She bought tickets on their behalf. She also bought shares in the company. Continue reading
When solving various construction problems, diamond cutting finds itself more and more.
To explain this is quite simple, if you pay attention to the advantages by which this technology can be described. Most relevant is its use during dismantling, and in addition, during the reconstruction of various facilities. In order for diamond cutting of concrete to be carried out, exclusively modern high-tech equipment should be used, namely, wall saws and cable machines, as well as seam cutters and electric hand cutters, hydraulic cutters and gas cutters.
If we talk about what are the main advantages of this method, it should be noted first of all the fact that there is no vibration effect on concrete, in principle, which helps to prevent the formation of cracks. Continue reading