Manifesto of evangelical shoppers or why traditional marketing doesn’t work today.
“We reward our customers for using Southwest Airlines. We make more purchases at the warehouse … and we are ready to do something else to help. You can rely on our continued support.” This is a letter from Southwest Airlines to Southwest Airlines customer Anne McGee-Cooper, October 2001, and Southwest President Collin Barrett signed on to this letter.
Ann McGee-Cooper is one of Southwest Airlines customers who wants to use the services of a company that she likes. After the September 11 attack, which plagued the airline for months, McGee-Cooper decided to write a letter to Southwest. She wrote that she urged customers, friends, and family members to fly on Southwest Airlines. She bought tickets on their behalf. She also bought shares in the company. Continue reading
It is impossible to develop any business if you do not use advertising. People simply do not know about your products or services, because now the competition in each of the areas is so strong that it is very difficult for a newcomer to break into good positions.
Even if your company has been operating for a long time and managed to gain some popularity, you should still constantly remind people about yourself and win new customers. Still, you always need to work on all fronts. It is necessary to simultaneously expand, open new branches, hire more qualified employees, improve the quality of goods and services, make advantageous offers to customers and attract new ones, using all possible methods for this. After all, advertising can be different, ranging from the banal leaflets that the promoter distributes on the street and ending with thematic banners on Internet sites where your potential customers can often appear. Continue reading