Ineffective advertising? What to do?
When the first advertisement appeared, it caused a huge stir, people unquestioningly believed everything that the advertisement was offering.
Now, with the advent of a huge amount of advertising, it is more annoying than we are listening to it. Advertising has entered our lives so tightly that we simply don’t notice a lot of advertising. But whatever you say, so that people would know about some new products or something that had not happened before, you have to use advertising. Unfortunately, advertising promotes not only good products, but also not very good ones.
There are two types of sale of goods: active and passive. Some employers do not hire sellers if they do not have experience in active sales. Each product has its own way of selling, if it is not active, it means it is passive – it means that you need advertising, which can be ordered at Garin-Studio.
Any advertising is divided into emotional and informational parts.
Emotional advertising is based on human emotions – it attracts the eye, makes you want to buy. It should look large-scale, colorful, should be remembered and evoke positive emotions. Such an advertisement should come across no more than 15 times, otherwise it will cause irritation. Emotional advertising is very well remembered, but the information part, that is, phone numbers, faxes, addresses, is not very well remembered. And often they are not remembered at all. For such cases, there are special guides.
When advertising, you need to remember some rules.
Advertising should be placed only where it captures as much as possible “their” customer. Agree, it would be foolish to post fertilizer ads in the baby food magazine.
Emotion-based ads are best placed on emotional translators. And informational advertising on informational channels.
You need to place ads in several sources at the same time, not forgetting the first two points.
Do not spare money on advertising and do it on time. Some promoted brands spend half of their revenue on advertising. And even if the product is not very high quality, it is not sold in small quantities.
There is only one conclusion – advertising is the engine of trade, adhere to the above rules, and you will have everything in chocolate.