Manifesto of evangelical shoppers or why traditional marketing doesn’t work today.
“We reward our customers for using Southwest Airlines. We make more purchases at the warehouse … and we are ready to do something else to help. You can rely on our continued support.” This is a letter from Southwest Airlines to Southwest Airlines customer Anne McGee-Cooper, October 2001, and Southwest President Collin Barrett signed on to this letter.
Ann McGee-Cooper is one of Southwest Airlines customers who wants to use the services of a company that she likes. After the September 11 attack, which plagued the airline for months, McGee-Cooper decided to write a letter to Southwest. She wrote that she urged customers, friends, and family members to fly on Southwest Airlines. She bought tickets on their behalf. She also bought shares in the company. Continue reading